Assistant Manager - Marketing & Communications

Key Responsibilities:

• Team Leadership & Development
• Oversee and manage the marketing team to ensure productivity and foster a collaborative, innovative environment.
• Provide training, mentorship, and guidance to team members, enhancing their skills and effectiveness.
• Conduct team meetings regularly to assess progress, establish goals, and address challenges.
• Communications & Digital Marketing
• Design and execute SEO/SEM strategies to increase brand visibility and website traffic.
• Conduct keyword research and manage digital content to optimize search engine performance.
• Lead digital marketing initiatives, including email and WhatsApp campaigns, to connect with the target audience.
• Manage display advertising campaigns to boost brand recognition across all channels.
• Brand Strategy & Development
• Develop and implement brand communication strategies, ensuring cohesive brand messaging across online and offline channels.
• Oversee brand positioning to strengthen and maintain the companys reputation.
• Build brand awareness through both organic and paid channels, focusing on consistent messaging and high-impact visuals.
• Lead Generation & Marketing Tools
• Manage lead generation through B2B platforms (e.g., IndiaMART) and digital tools like LinkedIn Sales Navigator.
• Oversee in-house systems such as DSS (Desired Sales System), CDS (Competitive Discount System), and DRS (Dealer Replenishment System) to streamline marketing efforts.
• Market Research & Analysis
• Conduct competitor analysis and identify emerging market trends to shape marketing decisions.
• Prepare and present Management Information System (MIS) reports for senior management, offering insights on industry benchmarks and competitive analysis.