Assistant Manager - Luxury Customer Marketing
Job Description
Role Responsibilities:
The role shall be based within the Luxury Marketing team under North RPC to undertake the Luxury Category's regional & national customer marketing initiates aimed to deliver the strategic imperatives for growth of the Vol. Share & incremental NSV for the retained portfolio.
Purpose of Position
The Purpose of the role is to drive all luxury portfolio related interventions and executions at the cluster level by implementing the aligned growth lever activities with the objective to drive sales through various marketing interventions like consumer facing activations, brand visibility and events leading to business delivery and building the brands in the process across all channels.
Decision Making Authority
Decision Expected
The Decision-making scope shall include –
- M&E reporting for all activations executed
- Brand Promotion Calander management
- Agency partners coordination and managing on-ground workstream
Recommendations Expected
- Agency selection for ensuring workstream is properly aligned
- Outlet selections and brand fitment across activations
- Channels segmentation based on strategy for the cluster & portfolio