Assistant Manager

• Execute, plan, and optimize campaigns across various paid media channels.
• Ideate, experiment, implement, and iterate campaigns constantly to continue increasing efficiency and scale while keeping costs in check
• Tracking, analysis, and subsequent optimization of acquisition re-marketing campaigns/initiatives on a daily basis.
• Generate weekly and monthly reporting for all major metrics, goals tracking, lead tracking, and other initiatives.
• Perform competitive analysis stay abreast of the latest industry trends and product updates
• Collaborate with different teams such as brand, product, retail, online, category and other business functions to achieve their respective objectives.
• Manage marketing mix towards user conversion and revenue generation
• Manage reports within the expected turnaround times set by the channel managers
• Keep a close tab on campaign performance
• Daily visibility into campaign performance across channels with forecasting what needs to be changed when, where and how.
• Managing key performance metrics on all platforms
• Manage end-to-end campaign life-cycle
• Manage and optimize online ads campaigns on Google Adwords, Facebook, etc
• Analyzing key platform trends to improve the same
• Organizing Fixing Data
• Campaign Data Analytics
• Cross collaboration Stakeholder management.

Skill required:

• Hands-on experience running paid campaigns across Meta and Google with proven experience in successfully scaling and optimizing campaigns
• Analytical thinking and understanding ability is a must.
• A highly data-driven professional with good knowledge of presentation and reporting.
• Excellent written and verbal communication skills.
• Someone who can translate data into actionable insights
• Execute and measure experiments and conversion tests
• Is proficient in various marketing and analytic tools such as GA4, Mixpanel, Adjust, Appsflyer, etc
• Knowledge of using Scripts in Google ads is a big plus
• Good at managing multiple workstreams/ projects in parallel.

Prior Experience: 3-5 years experience in performance marketing

Additional skills required:

• Should be enthusiastic (to learn new things),
• An initiator with creative thinking,
• Methodical (keeps track of tasks),
• Sincere, hard-working Ability to independently lead, communicate, and collaborate with multiple cross-functional teams
• punctual (meeting timelines is critical).
• Constantly seeking to enhance your knowledge