VA

Area Sales Manager - SAMNA

Varun Beverages Ltd
Rajkot6-13 LPA Posted 14 Apr 2025
FULL TIME
Distributor Management
Sales

Job Description

KEY ACCOUNTABILITIES:

Accountabilities Scope of work

  • Sales Efficiency

Work in close collaboration of the field sales team to improve upon sales efficiency parameters: Penetration%, Bill cuts per day per route, Effective Calls, VPO, VPR aligned to the business objectives as set by the UNIT

  • Distribution Management

Support Field team in identifying distribution gaps - New retailers, Distributors, Vehicles etc and help in onboarding them in the system

  • Process/Infrastructure

Manage & ensure adequate adoption of processes/tools associated with interactions between Logistics - Distributor - Field Force Retailer (DMS/SFA-SAMNA, Compliance Audits etc). Ensure relevant infrastructural elements are in place to support the aforementioned.

  • Master Data Management

Continuous improvement in master data accuracy: Geo Tagging, Channel Bifurcation, Customer Master, Vehicle Master, Hierarchy mapping

  • Information/insights generation

Analyse Sales data to provide relevant insights for improving upon operational efficiencies. Support field sales team by ensuring accurate & in time reporting.

  • New Initiatives

Support field team in enabling implementation & adoption of new systems/processes. This will include distributor alignment, salesman training, relevant data collection and identified issue resolution4, KEY INTERFACES

External Interfaces, Internal Interfaces Available data sources on competition mapping, Market Share etc. DMS/SFA system (SAMNA), Reporting Tools (Qlik BI, Power BI), Onboarding platforms.

Join WhatsApp Channel