VA

Area Sales Manager - SAMNA

Varun Beverages Ltd
Varanasi6-13 LPA Posted 14 Apr 2025
FULL TIME
Distributor Management
Sales

Job Description

KEY ACCOUNTABILITIES:

Accountabilities Scope of work

  • Sales Efficiency

Work in close collaboration of the field sales team to improve upon sales efficiency parameters: Penetration%, Bill cuts per day per route, Effective Calls, VPO, VPR aligned to the business objectives as set by the UNIT

  • Distribution Management

Support Field team in identifying distribution gaps - New retailers, Distributors, Vehicles etc and help in onboarding them in the system

  • Process/Infrastructure

Manage & ensure adequate adoption of processes/tools associated with interactions between Logistics - Distributor - Field Force Retailer (DMS/SFA-SAMNA, Compliance Audits etc). Ensure relevant infrastructural elements are in place to support the aforementioned.

  • Master Data Management

Continuous improvement in master data accuracy: Geo Tagging, Channel Bifurcation, Customer Master, Vehicle Master, Hierarchy mapping

  • Information/insights generation

Analyse Sales data to provide relevant insights for improving upon operational efficiencies. Support field sales team by ensuring accurate & in time reporting.

  • New Initiatives

Support field team in enabling implementation & adoption of new systems/processes. This will include distributor alignment, salesman training, relevant data collection and identified issue resolution4, KEY INTERFACES

External Interfaces, Internal Interfaces Available data sources on competition mapping, Market Share etc. DMS/SFA system (SAMNA), Reporting Tools (Qlik BI, Power BI), Onboarding platforms.

Education Qualification (Highest)

with Target Institute(s)

Full-time MBA from a reputed Management Institute

Desirable experience:

Experience in Beverages Industry would be an added advantage.

Functional Skills

  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
  • Proven ability to drive the sales process from plan to close
  • Strong business sense and industry expertise
  • Successful experience in consistently meeting or exceeding targets
  • Functional Expert

Behavioral

Skills

  • Good Interpersonal Skill
  • Good Communication Skill

Expert

  • General Awareness: Knows the fundamental or general understanding of concepts.
  • Working Knowledge: Has broad job knowledge; knows and applies the full range of concepts and practices. Has broad / working knowledge of the subject. Candidate should use these concepts in day to day practices.
  • Functional Expert: Candidate is certified functional expert with strong knowledge on concepts.
  • Mastery: Candidate is subject matter expert and has command over the subject/ concepts.

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