Area Sales Manager

Responsibilities & Key Deliverables

• Retail Sales Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail
• Plan and execute activations for enquiry generation
• Ensure quality and quantity of test drive (from all enquiry sources
• Ensure accuracy and authenticity of booking data
• Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio
• Focus on processes to improve conversion ratio (CVR
• Ensure accuracy and authenticity of DMS data
• Plan for sales for 'N' Month
• Manpower Productivity Identify training needs and ensure effectiveness
• Motivate and retain manpower by rewards and incentives
• Ensure Adherence to Sales story
• Digital Conversion Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR
• Ensure adequacy and quality of Digital engagement managers
• Dealer working capital rotation
• Ageing of stockEnsure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation
• Preferred Industries
• Consumer FMCG / Food
• Automotive Industry

Education Qualification

• MBA; Post Graduate Dip in Mgmt
• General Experience
• Core Automotive Sales/ FMCG sales,Experience of 3-8 years
• Critical Experience
• System Generated Core Skills
• Credit Management
• Consumer Focus
• Manpower Management
• Dealer Relationship Management
• Manpower Planning
• Market Acumen
• Sales Planning
• Capability Building
• System Generated Secondary Skills
• Capability Building
• Change Management
• Consultative Selling
• Statutory Compliance
• Designing Customer Experience
• Financial Management
• Identifying Customer Needs
• Market Intelligence
• Order Management
• Performance Management
• Product Knowledge & Application
• Product Knowledge Hybrid Vehicle
• Territory Coverage Optimization
• Working Capital Management