BO

Area Sales Manager

Bosch India
Kolkata4-6 LPA Posted 12 Mar 2025
FULL TIME
distribution business
Asm
Marketing
Area Sales Manager

Job Description

  • Responsibility for sales in defined territory for Power Tools including tools, accessories, MT & OG through active development, maintenance & growth of existing and potential direct dealers
  • Network management of direct dealers & sub-dealers with systematic follow-up on visits and planning of next steps for the conversion/development of the channel
  • Identify opportunities to increase the reach including new dealer appointments, secondary channel activation
  • Entrepreneurial turnover and margin responsibility, optimization in product mix
  • Placement of new product in primary and secondary channel
  • Implementation of central marketing campaigns, conduct sub-dealer meet, user meets road shows and other retail activities
  • Digital tool usage to improve business results
  • Tracking of competitors activities, market trends and actions thereoff
  • Collaborate across various stakeholders including marketing, key users, Business units and operation and after sales service to create opportunities for Bosch

Qualifications

  • Engineer, MBA

Additional Information

  • Experience in trade (dealer/distributer) sales – minimum 6-8 years
  • Understanding of market, product or allied products
  • Working knowledge of distribution business
  • Excellent communication skills/ conversant with local language as required
  • Negotiation skills
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