Area Market Development Manager

We are seeking a dynamic and results-driven Area Market Development Manager to lead business growth, strengthen the retail network, and expand product visibility within the assigned territory. The role combines strategic planning and field execution to enhance market penetration and engagement across key stakeholders such as contractors, retailers, architects, engineers, and other influencers.

Key Responsibilities:

• Team Leadership & Performance Management:
• Lead, motivate, and guide the market development team to achieve sales and market expansion targets.
• Monitor team performance, provide coaching, and ensure effective execution of market development plans.
• Retail Site Development & Funnel Management:
• Develop and maintain a strong retail site funnel to identify and convert potential business opportunities.
• Conduct product demonstrations and sampling activities at retail sites to drive product trials and adoption.
• User Engagement & Loyalty:
• Retain top category users from the previous year and increase influencer engagement.
• Drive growth in Influencer Points earned by top users through consistent interaction and usage.
• Identify and onboard new top users to strengthen the active customer base.
• Contractor Network Expansion:
• Promote the contractor loyalty program, including new enrollments, mason team mapping, and follow-ups for point accumulation.
• Premium Product Penetration:
• Increase scan share and adoption of premium products across the territory.
• Support placement and visibility initiatives through structured drives and in-store activations.
• Rishta Program Management:
• Drive new user enrollments and manage user verifications for the Rishta program.
• Resolve program-related issues to ensure user satisfaction and retention.
• Engage inactive (Zero Scan) masons to reactivate and sustain participation.
• Influencer Engagement:
• Build strong relationships with architects, engineers, and interior designers to secure product specifications at project sites.
• Implement architect loyalty programs and promotional schemes to enhance brand preference.
• Market Promotion & Brand Visibility:
• Organize influencer meets (contractors, masons, and others) to strengthen relationships and drive conversions.
• Lead in-store branding, product placement, and display initiatives to improve brand presence and awareness.

Job Requirements:

• Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).
• 5–8 years of experience in market development, channel sales, or retail expansion within the building materials or construction industry.
• Proven experience in managing on-ground market development activities and team leadership.
• Strong understanding of influencer management and retail channel development.
• Excellent analytical, planning, and execution capabilities.
• Willingness to travel extensively within the assigned territory.