ZE
Job Description
Key Responsibilities:
- Design and manage Real-Time Customer Profiles (RTCP) and identity stitching
- Develop and maintain XDM schemas and Experience Events
- Integrate AEP with external data sources and APIs
- Enable audience segmentation and cross-channel activation
- Orchestrate omnichannel customer journeys with triggers, conditions, and actions
- Implement real-time, event-driven, and scheduled journeys
- Apply personalization and decisioning logic to boost engagement
- Develop campaign strategies including batch, triggered, and lights-on
- Configure and manage offer decisioning and JSON-based API delivery
- Integrate with CITSLE APIs for digital and OneView channels
- Design and validate JSON payloads for accurate offer delivery
- Ensure secure and reliable API communication
- Monitor and troubleshoot API workflows and offer delivery pipelines
- Collaborate with marketing, data, and engineering teams to meet business objectives
- Provide SME-level support for Adobe Journey Optimizer and AEP
- Stay updated on Adobe product enhancements and best practices
Required Skills & Experience:
- 7+ years of hands-on experience with Adobe Experience Platform and Adobe Journey Optimizer
- Strong expertise in customer journey orchestration and real-time data triggers
- Proven experience with JSON-based API integration and offer delivery
- Familiarity with CITSLE or equivalent enterprise integration frameworks
- Ability to translate business needs into scalable AEP solutions
- Attention to detail and advanced problem-solving skills
Preferred Qualifications:
- Adobe Certified Expert – Journey Optimizer or AEP
- Experience with Adobe Target, Adobe Campaign, or other Adobe Experience Cloud tools
- Knowledge of A/B testing and campaign experimentation
- Background in digital marketing, CRM, or customer experience strategy
