Advertising Specialist

Key Responsibilities:

• Create and implement content strategies for Popstation and client brands across Instagram, LinkedIn, YouTube, and web platforms.
• Plan and execute performance marketing campaigns on platforms like Meta, Google, and LinkedIn to drive lead generation and sales.
• Build strong brand narratives, founder stories, community campaigns, and launch strategies.
• Coordinate with designers, copywriters, and video editors to execute content calendars.
• Track and analyze performance using tools like Meta Ads Manager, Google Analytics, and Klaviyo, suggesting improvements based on insights.
• Collaborate with academy, product, and sales teams to ensure messaging and positioning are aligned.
• Stay updated on social media trends and performance marketing best practices to optimize strategies.